Michael and Karen Bashkin came to me with a desire to develop an identity for their home business, Toxic Prevention Specialists (TPS). The Toxic Prevention Specialists educate a wide range of clients on and advocate for non-toxic alternatives to everyday household items ranging from cleaning, cosmetic and personal care products to nutritional supplements. They educate their clients via phone, internet and live gatherings about devious labelling campaigns, product contents and the science and financial gains behind making this lifestyle change. Their clients include schools, businesses, restaurants and individual residents.
We then talked about what they needed and wanted out of the design process. Michael wanted to see a concept that used the business abbreviation, TPS. Karen wanted a concept that encompassed all the products that toxify our lives.
From there, I developed several concepts. This is more of an illustration of what TPS does more than it is a logo but the client preferred this design over any of the other ideas I had.