Ben-A-Fit for Aspire

Aspire is an organization that assists people with developmental disabilities and their families through all life's stages. In celebration of one of their client's successes, a benefit was arranged to raise funds for Aspire's community homes and Connection Center.

Working with Aspire's Vice President of Advancement and the father of the client to which the event was named, I designed an identity and applied it to several collateral pieces. The event name is a play off the client's name, Ben. The logo is a photographic illustration of Ben in a pose similar to one in Aspire's logo. It was important to represent Ben and Aspire together as well as have something that could be used again for future events. The event featured two rock bands so the flyer, poster and t-shirt needed to have a rock star feel to them.