The design from the front of the postcard is carried over onto the back. An orange bar borders the top of the card's reverse highlighting the definition of heshima in Swahili: respect; honor; dignity.
The text that covers most of the back of the card has been placed in a hierarchy, with an overview of the organization being the largest type size. The final three paragraphs explain in more detail what the organization does and how people can help. I wanted to highlight the headlines by bolding them and making them larger in size than the explanation paragraphs. In doing so, one could read only the headlines and still understand what Heshima Kenya does.